Hiren Gor has been named Managing Director for South Asia-Middle East and Africa (SAMEA) by Levi Strauss & Co.
Gor has worked with the organisation for the past sixteen years. As the company’s most recent general manager for South Asia, Gor led the retail fleet transformation, introduced the iconic store strategy, scaled digital and omnichannel operations, and developed agile teams in one of the most competitive apparel markets globally, all of which helped the region become a high-performing growth engine. The promotion coincides with the company’s increased focus on promoting momentum and growth in one of its key areas.
As Levi Strauss & Co. broadens its presence in important emerging regions, Gor will oversee the company’s activities throughout South Asia, the Middle East, and Sub-Saharan Africa in his new position.
Gianluca Flore, Chief Commercial Officer at Levi Strauss & Co., expressed confidence in Hiren Gor’s ability to drive growth across the SAMEA cluster, citing his strong track record and noting that his leadership is expected to further enhance the company’s commercial performance and deepen its impact in these dynamic markets.
Reflecting on his appointment, Hiren Gor described his journey in building the South Asia business alongside passionate teams and partners as remarkable. He highlighted Levi’s® legacy of purposeful innovation and enduring style and shared his enthusiasm for advancing this heritage across the diverse and high-potential markets of South Asia, the Middle East, and Sub-Saharan Africa. Gor added that the focus will be on scaling new heights in connecting with fans and driving growth as the definitive denim lifestyle leader.
