Indian urban-ethnic fashion brand, trueBrowns Lifestyle, has opened its very first Exclusive Brand Store (EBO) in Noida. Udita Bansal, Founder of trueBrowns Lifestyle, made the announcement on LinkedIn, marking a significant milestone in the company’s journey from being an online-first label to establishing a dedicated offline presence.
The brand is strategically taking its first step towards physical retail with the opening of the first exclusive store. Being located in one of India’s largest malls, the store allows trueBrowns to directly connect with customers in an immersive environment, giving them a chance to experience the fabrics, craftsmanship and design ethos firsthand. Brand visibility is strengthened through this expansion and also the core values of inclusivity, sustainability and authenticity.
Udita Bansal in 2016 founded trueBrowns which has steadily built a reputation for offering versatile, urban-ethnic clothing that is both stylish and accessible. Catering to a wide style range from 2XS to 6XL, the brand is also known for its philosophy of conscious fashion that stresses on minimal waste, fair production and the use of rich Indian textiles. For ensuring long-term value for its customers, trueBrowns with its designs aspires to create timeless pieces that transcend fleeting trends.
