IVS Group has appointed Atish Bhatia as group chief marketing officer and head of IVS Fashion, where he will oversee group-wide marketing, brand strategy and communications, along with the growth of its fashion brands, The BT Club and Notre Deim.
In his role as head of IVS Fashion, Bhatia will lead business strategy, brand development and expansion for The BT Club, a streetwear brand targeting Gen Z consumers, and Notre Deim, a premium lifestyle apparel brand.
Bhatia brings over a decade of experience across marketing, media, digital platforms, brand partnerships and monetisation.
Before joining IVS Group, he was chief marketing officer at fintech company FiatPe, where he led marketing initiatives focused on brand building, merchant engagement and business growth.
He previously served as head of sponsorship at Saregama India, overseeing strategic partnerships and brand alliances.
His earlier roles include working at Condé Nast India, Pocket Aces, ELLE India, Times Internet, Forbes India, Naukri.com and Hindustan Times, across revenue generation, digital monetisation and brand solutions.
IVS Fashion is IVS Group’s consumer brand portfolio, comprising The BT Club, a streetwear brand targeting Gen Z consumers, and NotreDiem, a premium lifestyle apparel brand.
