Homies Marbella, the luxury streetwear label hailing from Malaga, announces its international expansion with the inauguration of a new boutique. The brand recently unveiled its latest outpost in the vibrant commercial hub of Soho, London, specifically situated at 52 Brewer Street.
“It has always been a dream of mine to open a store in London. It’s one of my favorite cities, and being located in Soho is a significant milestone that we hope will elevate our business to the next level,” explained Itziar Fuentes, co-founder of the brand.
While Homies Marbella has previously dabbled in other markets with pop-up ventures in multi-brand venues in cities like Doha, Riyadh, Kuwait City, and Dubai, this marks its first venture into managing its own store overseas.
Crafted with a Mediterranean flair, the boutique exudes an ambiance reminiscent of its Andalusian roots, boasting natural materials in soft terracotta tones accented with metallic touches. Embracing the iconic lifestyle of Marbella, the space showcases vintage photographs of the Malaga town and its illustrious visitors over the years.
Established in 2014 by entrepreneurs Itziar Fuentes and JM Fernández, Homies Marbella initially gained prominence for its urban-inspired t-shirts and sweatshirts. Since then, the brand has expanded its reach to global markets through its online platform, alongside its flagship store in Puerto Banús. Committed to sustainability, Homies Marbella aims to achieve a certification of “zero environmental harm” within the next five years.