
Crew Clothing plans to expand its retail presence in the near future, focusing on market towns and coastal locations.
CEO David Butler has announced that the British clothing brand has recovered from the pandemic and plans to open 40 new stores by 2025. He stated he can observe that people are shopping in stores again and the number of purchases have increased to pre-pandemic levels.
In addition, the fashion retailer’s online sales rose 15 per cent in the seven weeks up to January 8, driven by increased demand for formal wear following the return of the Christmas festivities.
“Despite the challenging sector backdrop, Crew Clothing’s omnichannel model and our agile, customer-focused strategy has meant that we have witnessed an overwhelmingly positive Christmas trading period,” stated Butler.
Many large retailers are also focusing on bricks-and-mortar formats such as M&S and Primark, which are investing in store expansion and plan to open 10-20 additional stores this year.