The newest clothing company to join thredUP’s resale-as-a-service (R-a-a-S) platform is American Eagle Outfitters, with a gender-neutral assortment of coats and accessories priced between US $ 10 and US $ 40.
The online resale shop RE/AE, accessible via ae.thredUP.com, was inaugurated by the clothing retailer on Tuesday. The page is also accessible to customers through the ‘preloved’ tab on the American Eagle website.
According to a press statement sent through email, the company has also partnered with Snapchat to open the first augmented reality pop-up shop on the app.
Services offered by thredUP and competitors like Trove and Recurate, which all offer technology and some infrastructure to brands interested in entering the sector, are enabling the explosive expansion of clothes resale.
The retailer’s Snapchat programming is different. Visitors can browse a ‘vintage AE store,’ a ‘virtual pop-up,’ where items will be arranged throughout the area and can click to obtain more information about the products as well as information about how buying used affects the environment.
The newest retailer to offer used products is American Eagle. More than 40 clothing companies have joined together with thredUP in related initiatives, while Trove and Recurate are also expanding their clientele.
It is impossible to pass up the chance. The secondhand market in the United States is anticipated to reach US $ 70 billion by 2027, according to the most recent forecasts from thredUP and GlobalData. Although less than earlier calculations, that still shows uncontrolled growth. According to the report, the US used item market increased to US $ 39 billion in 2022.
Despite the enormous demand, it’s unclear whether secondhand sales made online are profitable. Bricks-and-mortar businesses have many operational advantages over e-commerce in this market, according to WD Partners research. Offering used products in a range of categories increases foot traffic and revenue in physical locations, according to several shops.
