Amazon Fashion has unveiled Season 3 following the success of the first two seasons of River.
The collections of this season will be curated in collaboration with celebrity designer Narendra Kumar and Rajdeep Ranawat.
Kumar was recently in news for his fashion film titled 2+2= 5 Brave New World that is selected for Berlin Fashion Film Festival 2022.
The duo’s label, first launched in October 2004, targets high-end women consumers.
Saurabh Srivastava, Director and Head, Amazon Fashion India, said “We are delighted to unveil River Season 3, our premium multi-designer brand with well-known celebrity designers Narendra Kumar and Rajdeep Ranawat. The positive response received during the first two seasons from customers across India, including Tier-2 and Tier-3 cities and towns for the Seasons 1 and 2 collections, has encouraged us to introduce River Season 3.”
The launch accommodates unique and diverse needs and demands of customers not just in metro cities, but also Tier-2 and Tier-3 cities, making designerwear accessible to customers across 100 per cent serviceable pin codes through the Amazon-fulfilled network.