GU, a sister brand of Uniqlo and part of the Fast Retailing Group, announced a new collaboration with fashion label Rokh, set to debut on 18th October.
Founded by designer Rok Hwang in 2016, Rokh has built a reputation for merging modern trends with a timeless, seasonless design approach. The upcoming collection, titled ‘Play in Style’, showcases Rokh’s signature artful tailoring and layering techniques, along with GU’s belief that fashion is a form of freedom.
Featuring a muted color palette, the 22-piece collection reinterprets classic silhouettes in a playful manner. The designs are intended to provide a range of mix-and-match options while adhering to GU’s philosophy of offering ‘Mini Edit Max’—maximal style and quality at minimal prices. The assortment includes practical, trendy items that allow for versatile styling with fewer pieces.
Recently, GU opened its first permanent US store in New York City’s SoHo district and launched its US e-commerce site and app, marking its first flagship outside of Asia. The new collection will be available at the SoHo store, located at 578 Broadway, and online.