Circulose chief executive Jonatan Janmark said the partnership marked a crucial step in the company’s mission to drive fashion’s transition to circularity, highlighting JIRECELL’s technical excellence and market readiness.
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Key highlights of the product assortment include colourful hoodies, versatile denim jeans and jackets, coordinated lounge sets, and a work-to-evening denim and smart-casual edit.
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Co-CEO Dan Arrouas said Lam’s deep understanding of Asian markets, coupled with his ability to build global brands and lead multicultural teams, would be instrumental in advancing Ba&sh’s growth strategy across the region.
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The company has raised prices to offset the impact of a 15% US tariff on European imports. Despite this, demand has remained robust for some of its most popular models, including the suede leather closed-toe Boston clogs, which retail for up to US $ 275 online.
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The move is part of chief executive Daniel Erver’s strategy to revive performance and boost profitability at one of the world’s largest apparel retailers by sharpening brand appeal and responding faster to fashion trends. The company is also seeking to fend off increasing competition from Inditex-owned Zara and fast-fashion giant SHEIN.
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Chavon Webster has been appointed by Converse as its new Vice President of Global Footwear and Design.