Category-wise, apparel emerged among the stronger performers with 13% growth, while footwear registered an 8% increase.
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The latest fundraise comes as Chupps seeks to strengthen its position in India’s growing comfort footwear segment and scale its operations across both online and offline channels.
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The initiative, titled 'Swap on Jeans', enables customers to exchange used denim bottomwear while purchasing new products on the platform, marking a step towards structured textile recovery in India’s e-commerce ecosystem.
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Domestic supply remains tight as the Committee on Cotton Production and Consumption has estimated India’s cotton output for the current season ending 30th September at around 291 lakh bales.
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Post-consumer textile waste systems are highly fragmented, with nearly 45% of waste not entering recovery pathways and instead being diverted to landfill or incineration.
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US Customs and Border Protection (CBP) has confirmed that the first phase of its refund-processing platform is now operational.






