In a situation where customer demands are forcing the buyer today to produce more complicated styles in small order quantities and in much shorter durations, a manufacturer has no choice but to turn to technology and automation. 2D/3D CAD is a tool which has the potential to drastically reduce time to market and Optitex has been a pioneer in such solutions for the past 20 years.
A regular participant at fairs held around the country, Optitex has been the leading developer of 2D and 3D solutions for textile, industrial fabrics, apparel, upholstery, transportation, composites, homes furnishings and other sewn products. In a market crowded with many software providers, Rajiv Sud, Sales Manager, Optitex, tells how the software differentiates itself, “One of the new attractions of our software is the chat box that we have developed that can translate up to 16 languages. We can invite our buyer on the other end, he can write his suggestions in Chinese and it will be seen here in Hindi, as the Indian pattern master can understand Hindi better. This works vice versa also.”
One of the leading solutions from the company is its 3D suite. However, marketing such a breakthrough process is very hard. “Yes, initially the manufacturers were apprehensive to replace physical sampling with 3D sampling, but that is slowly changing. Today, most buyers prefer to work through 3D sampling to cut down the lead time,” says Rajiv.
The highly popular, Optitex 3D suite is a collection of applications that can create photorealistic 3D garments, fit them on an incredibly customizable avatar, and even animate them for dynamic, eye-catching presentations. One can bring flat patterns, turn them into 3D samples and reduce the number of times previously needed to create physical samples. This drastically cuts the time spend on each sample, the cost associated, as well as the hassle of scheduling and organizing numerous fit sessions. This means fewer samples, increased precision and uniformity of product line’s fit, and drastically shortened time-to-market.
Optitex has strategized to introduce its products in institutes, thus creating a workforce, well versed and comfortable with their software.
