Salvatore Ferragamo, the Italian fashion and luxury brand, has collaborated with Centric Software to install Product Lifecycle Management (PLM) solution enabling the retailers’ digital transformation goals.
The luxury retailer recently launched a business initiative called ‘Innovation and Tradition, Together’ that focuses on integrating the modern touch to its traditional craftsmanship.
As a part of this initiative, the retailer planned on investing in PLM solution to streamline its product development process.
The software will assist the brand with greater transparency and collaboration into product development. “We started a PLM selection to identify a powerful, out-of-the-box solution that would give our teams time to focus on creativity and customers, rather than administration tasks and data entry for multiple systems. The digital platform enables our teams to keep up with very challenging timelines and is part of Salvatore Ferragamo’s journey towards innovation, blending handcrafted tradition and digitalisation,” said James Ferragamo, brand, product and communication director at Salvatore Ferragamo.
Salvatore Ferragamo, founded in 1927, is world leader in luxury industry that specialises in production and sales of shoes, leather goods, apparel, silk product, accessories etc.