“Whenever a part gets damaged, customers can immediately procure it from us, thereby reducing the machine downtime,” says Guna, Managing Director, IMAsia CAD CAM Services Pvt. Ltd. A newly founded IMAsia, the Indian subsidiary for IMA S.p.A., will look after the after-sales services in all Asian markets.
The cutting room specialist based in Italy, IMA S.p.A is among the pioneers in design, construction and maintenance of facilities for the cutting room for 35 years. According to Guna, India is the best market for IMA. He adds, “We’re present in all markets of Asia, except China. In Bangladesh and India alone, IMA serves 25-30% of its annual production.” Guna claims that IMA machines are used by domestic manufacturers, exporters and buying houses. He also says that IMA has a stabilized pricing policy, despite which the sales figure has grown from 1 million to 3 million in three years.
The current focus of the company is on cutters. “We’ve low ply cutters with a feature to upgrade them for mass production by some changes in the hardware. De-grading a mass production cutter is also possible at IMA,” avers Guna.
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IMA is also the first company to switch to digital communication, claims Guna. “Earlier we also used analogue communication when in association with OMRON Technology, then we switched to control systems by Mitubishi, Japan which offers compatible technology for digital communication,” he elaborates. Guna strongly advocated that through digital communication machine can react 200 times faster as compared to analogue, and accuracy can be ensured.
According to him, the company’s flexibility in terms of product and technology makes it stand out from others. He also says that IMA is more inclined towards stability and steady growth, hence not stressing much on promotions. “In starting we had a very small share in the market, but in last three years highest number of automated cutting lines done in India is by IMA”, shares Guna. IMA has been getting repeat orders and their 30 per cent revenue is from existing customers.
