Cone Denim, a leader in denim authenticity and sustainable innovation, has collaborated with Oritain, the product and supply chain traceability specialist.
With this, Cone Denim becomes the first denim mill to adopt highest level of end-to-end traceability. This jots down Cone Denim’s commitment towards sustainable and responsible sourcing.
The Oritain method for traceability utilises the forensic science and statistics to detect naturally occurring elements in the cotton itself – thus eliminating the needs of any additional foreign tracers such as spray or particles.
The cotton inherits origin fingerprints that are based on soil composition and other environmental factors specific to each location.
Once created, these fingerprints cannot be altered or destroyed. The products can be tested for authenticity at any point in the supply chain.
“Through scientific verification of cotton origin, customers can be assured that Cone Denim products do not contain any cotton from prohibited regions, offering an elevated level of confidence and scientific peace of mind to our customers and our wider stakeholders,” said Steve Maggard, President, Cone Denim.
Bharat Tex Special Report 2026 
