Counterfeiting has become a global menace with international brands. Defying the problem is Coats plc (“Coats”) and VTTM Holdings LP (“VTT”) by bringing a unique anti-counterfeiting technology known as ‘VerifiTT’. The expertise is developed to protect against counterfeiting and related fraudulent use of global fashion brands in textiles, garments, bags and footwear.
‘CoatsVTT’, the partnership title, has been granted global rights to use the existing VerifiTT technology, drawn on an alliance with AgResearch, a Government-owned research institute in New Zealand and the Australian public listed company DataDot Technology Ltd., a specialist security technology provider.
Coats plans to use the technology within a unique traceable thread to help combat the issue of counterfeiting and improve the chain of custody management in the textiles industry.
VerifiTT will be blended into the raw material used to create sewing thread in a way that can only be detected using a proprietary reader. The thread will then be used in the make up of garments, footwear, bags and other items to determine the authenticity of specific brands licences to individual codes.
Commenting on the announcement Paul Forman, CEO at Coats said: “This announcement perfectly illustrates our company’s vision to lead the industry and to offer services of high value to our customers. Counterfeiting is a significant and growing problem for global brands. We’re delighted to be working with VTT in this joint venture and are looking forward to creating innovative, solution-focused products for our customers whilst growing Coats as a dynamic business.”
John Pettengill, Executive Director of the VerifiTT business said: “The JV with Coats will provide an essential vector in delivering the technology drawing on the established relationships and advanced logistics of the world’s leading supplier of sewing thread.”
Bharat Tex Special Report 2026 
