AMARO, online direct to consumer fashion brand based in Sao Pualo, Brazil, has invested in a Product Lifecycle Management solution in order to synchronize its operations as well as to boost speed to market. It is the first brand in the country to successfully implement Centric’s PLM solution.
AMARO delivers products from design to sale with a lead time above market average. With the successful implementation of Centric solution, it will be able to synchronize planning, design, and development of the product ranges even more.
The brand was founded in 2012, it primarily sells through its website and mobile apps, and also has 15 bricks-and-mortar ‘Guide Shops’ across Brazil, where customers can try-on sample clothing and order products for delivery from a central inventory.
The brand hopes to reduce the costs as well as time-lines due to smooth access to information and the ability to negotiate more effectively with the suppliers.
Lodovico Brioschi, COO, CFO and Co-Founder, AMARO explained, “Our processes began with Excel and Google sheets but were still fragmented and not optimized for our growing business. Each of our teams has different ways of organizing information and working. We arrived at the point where we needed a single source of the truth and one common work-flow across the whole company. We needed a PLM solution to consolidate information, make it transparent and create processes that would be consistent for every user.”
Brioschi added that the company expects its processes to become more solid, transparent, and faster after implementing the new software. He averred, “Speed is a mantra for us at AMARO. We’re the fastest fashion brand in Brazil in terms of the time from planning to product launch, which is generally about ten weeks and can be as little as three weeks. Centric PLM is critical to support our strategy of maintaining and even accelerating our time to market.”
Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies to achieve strategic and operational digital transformation goals.
Chris Groves, President and CEO, Centric Software said, “We are very happy to announce that AMARO has found its perfect fit with Centric PLM. Both the companies have a similar mindset, driven by digital innovation and disruptive thinking. We’re excited about supporting the latest phase of AMARO’s evolution and seeing Centric PLM at work in the environment of super-fast fashion.”
