The National Basketball Association (NBA) has linked up with Lakmé Fashion Week, to celebrate “NBA 75,” the league’s landmark 75th Anniversary Season in 2021-22, to offer fashion designers from across India the opportunity to submit designs for an “NBA 75” collection.
Select designs from the same will be evaluated by a jury panel comprising fashion designers, industry experts and local influencers, with the winning designer announced at the upcoming edition of Lakmé Fashion Week, to be held in October.
The winner will then be mentored by a leading fashion expert and will work alongside the NBA on a capsule collection to commemorate NBA 75.
“We are excited to collaborate with Lakmé Fashion Week and offer Indian designers the chance to express their vision in celebration of NBA 75,” Scott Levy, NBA’s Asia Executive Vice President & Managing Director, said. “The NBA and its players are synonymous with fashion and culture, and this friendly competition will showcase the talent and passion that Indian designers have for basketball and the NBA during our landmark 75th Anniversary Season.”
The NBA 75 range, which will include jerseys, T-shirts, headwear, sweatpants, hoodies, jackets and other apparel, will be unveiled at Lakmé Fashion Week in March 2022 and will be available for purchase on the NBAStore.in and at select retail destinations.
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League.
The NBA and the International Basketball Federation (FIBA) also jointly operate the Basketball Africa League (BAL).
The NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents.
