Amidst the ramifications of the COVID-19, Thailand, as one of the world’s best sourcing of great creations and impressive brands, is now open for business, setting a precedent by being one of those countries that’s best handling the pandemic.
However, with social distancing norms still putting a halt on traditional trade shows and travel restrictions still in place for the foreseeable future, virtual is the way forward.
The DITP, Department of International Trade Promotion, under the Ministry of Commerce, which is Thailand’s sole agency in driving Thailand’s exports, is spearheading a new virtual platform that ensures to keep global trade booming and give an opportunity to new businesses to flourish despite the current setbacks brought about due to the pandemic.
Dubbed ‘THAIGROOVE – The Global Reach Online to Offline Virtual Experience’, the initiative allows you to witness the best of Thai creations and makers in a virtual world with over 100 curated Thai brands.
Insightful industry webinars, fresh business ideas and new partnership opportunities during a 3-day meet-the-makers event via live brand sessions, allows one to connect directly with brand makers of furniture and fashion, food to well-being, and cool new lifestyle creators.
“THAIGROOVE is the coming together of over 100 creators with one common spirit: the spirit of moving forward together in unity and resilience, creativity and positivity. There’s no end when it comes to Thai creativity,” said Somdet Susomboon, Director-General.
Key not-to-miss dates
- 1 September: Virtual showroom official web launch and official registration.
- 15 -17 September: GROOVE DAYS Global Business Matching event from 10 AM to 10 PM Bangkok Time.
- 15 – 17 September: Webinars and Brand Live! Sessions from 10 AM to 6 PM Bangkok Time.
The platform will showcase 6 concept collections that work for the new normal via THAIGROOVE virtual showrooms, including –#LFH LIVE FROM HOME: Making the home an awesome life hub (featuring living creations such as furniture and decor, fun food to enjoy at home, witty gadgets and more), LIVE ECO: The planet is what we all have in common (featuring eco products and sustainable fashion with serious style, decorative items that have green souls, and food items that are end-to-end eco-minded), LIVE HAPPY: It begins with inner-self. Let’s be happy (a great array of in home wellness and beauty regimens, gratifying food and snacks, state-of-the art bathtubs, exquisite fashion items and happy life accessories), LIVE LITE: Cheerful and easy-going products that’s for everyone (small choices make great impact. The LIVE LITE collection features everyday items that offer flexibility, resilience and a peace of mind. Anything from refreshing coconut drinks to snacks and sandals), LIVE CRAFT: True beauty does not seek attention (craft will never die and it’s alive and well here in Thailand. The LIVE CRAFT collection features unique designs, sculpted by traditional crafts that are created for cutting-edge living. Impressive furniture and homeware, captivating jewelry and accessories, hand-crafted fashion items and much more), LIVE SAFE: Be safe… ready to face the world with good vibes only (The LIVE SAFE collection showcases simple yet effective creations to live safely with a cool sense of taste and style. Discover skincare, sauces and sandals… explore healthy drinks, rice and innerwear)
THAIGROOVE.COM is a virtual platform that is always ready for business and open for new exciting trade partnerships. You can register for the event at https://www.thaigroove.com.
