In February 2015, Première Vision Pluriel became Première Vision Paris. The sole organizer of this ensemble of 6 shows, all mutually complementary in terms of businesses and know-how, Première Vision then also launched its new brand policy based on the Première Vision name, to reinforce the unique, unparalleled offer proposed by these 6 shows.
Shows which, through these strategic evolutions and a strong desire for harmonisation, have skilfully gained in coherence while profiting, as a whole, from the worldwide strength and influence of the Première Vision brand. Additionally, the goal has been to promote and coordinate the different professions with their specificities at the heart of a single, homogenous, more coherent and more efficient event.
Based on a study conducted during the February shows, 93% of exhibitors at the Première Vision Paris shows confirmed their strong adherence to the new brand policy and the new strategic directions taken by Première Vision. 89% of them also attest to the leadership of Première Vision Paris, and consider this international event to be the most important in the industry.
These evolutions, strategic developments and strengthened inter-show synergies well reflect the ambitions of Première Vision Paris to meet the needs and expectations of the global fashion industry, thanks to a unique and consolidated international event of 6 shows reflecting the sector’s major business activities, all of which are complementary in terms of materials and services, and also thanks to a selective, high-end and creative offer.
THE 6 PREMIÈRE VISION PARIS SHOWS
• Première Vision Yarns (formerly Expofil, the show of yarns and fibres);
• Première Vision Fabrics (formerly Première Vision, the world’s premier clothing fabric show);
• Première Vision Leather (formerly Cuir à Paris, the show for experts in leather and fur);
• Première Vision Designs (formerly Indigo, the show for textile design and creation);
• Première Vision Accessories (formerly Modamont, the international show of accessories and components for fashion and design);
• Première Vision Manufacturing (formerly ZOOM, the show specialized in fashion manufacturing).
Driven by this dynamic, the next edition of Première Vision Paris – from 15 to 17 September at the Parc des Expositions in Paris – Nord Villepinte – will focus on the development of interactions and cross-collaborations between the 6 shows’ business activities, while further promoting their individual strengths within an increasingly harmonized event. As sole organizer, Première Vision has been able to analyze the offer of its shows in a more comprehensive fashion. And while each show maintains its specificities and continues to develop its own offer, synergies between shows and between exhibitors will be strengthened as of this next edition.
Closer ties, relocations or reclassifications have been made, reflecting the overall aim of Première Vision to offer a structured event that is more effective and consistent, thanks to a more immediately readable offer that is organized and adapted to the needs of international buyers and markets. This new dynamic, a direct result of the strategic changes made by Première Vision Paris, has enabled some exhibitors – whose skills intersected several shows or businesses – to integrate new areas and reposition themselves. These changes should enable them to further improve their performance.
For the next edition, some 153 new international companies have been chosen for the six shows overall (there were 130 in September 2014), all coming from the principal leading countries of the international fashion industry. Among these exhibitors are 19 companies returning to the shows after several seasons of absence. Altogether, some 1,915 exhibitors from 55 countries all numbering among the most influential and creative in the industry will present their collections and latest seasonal developments at Première Vision Paris in September. A stable number of companies (there were 1,933 in September 2014) which positions this next edition in a very positive global dynamic.
Indeed, this season might even be more dynamic than ever, as exhibitors are tending to invest both more and better in the shows: larger exhibit spaces, more fully developed stands, with broader and more diversified offers… All this reflects the weight and influence of the Première Vision Paris shows on industry activity, and also reflects their strong positioning in terms of new and creative, premium and highly creative proposals.
