For the upcoming edition of its Florence-based menswear trade show, Pitti Uomo has opted for a flower theme beaming the slogan “Boom, Pitti Blooms”.
The inspiration for its 92nd edition comes from “vital energy, the surprising beauty of the flowers and their colours” and incidentally, the flower is a uniform theme across all Pitti Immagine trade shows dedicated to Spring/Summer 2018.
“New creative ideas blossom just like flowers that are improbable, effervescent and ironic, sometimes in the form of macro inflatable flowerbeds, odd sculptures or flying bouquets… (The show is) a fantastic world of original patterns blended with colour contrasts on façades, in areas and on objects,” explained the organizers.
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Organizers of this international trade show promise attendees a colourful layout with the designing being entrusted to Neapolitan fashion designer, Sergio Colantuoni. An energetic, lively and fun film has also been released for the promotion of the next Pitti Uomo season, which further confirms the colour and vitality associated with the show. Directed by Valentina Be and produced by Art + Vibes, the video presents a young man going on a night time visit to a Florentine palace haunted by psychedelic floral visions, which move to the rhythm of a catchy dance.
Pitti Uomo 92 for Spring/Summer 2018, is scheduled to take place from June 13 to 16 in Florence.
