Later this month, at the Bharat Tex event, Textiles Secretary Neelam Shami Rao will announce the much-anticipated ‘INDIAsize’ initiative, a study that seeks to develop standardised measures meant to better suit the Indian body types.
Currently, customers purchase shoes at the market using the international size chart, which is either the US or UK size chart. Similar to this, both domestic and foreign firms that sell clothing in the country utilise US or UK measures for “small,” “medium,” and “large” sizes because India lacks a size chart for either clothing or footwear.
Fitting problems can arise because Indians and Westerners have distinct body types, whether it be in terms of height, weight, or particular body component measurements. The relevant authorities are already conducting procedures, and India will soon have its own shoe and apparel sizes.
Before the standardised measures are used for retail clothing, a collection of anthropometric data will be made publicly available so that the industry can comment on any necessary adjustments.
Certain codes, such as IND (India) or BS (Bharat Size), may be utilised, according to sources. With the Indian size chart, the Government hopes to increase exports, also creating export markets in Asia, Latin America, and Africa.
