COTTON USA™ and Textile Genesis™ recently held a workshop in Dhaka. The event aimed to promote the US Cotton Trust Protocol and the Textile Genesis™ traceability platform, responding to the increasing demand for sustainable US cotton within Bangladesh’s vibrant textile industry. Approximately 70 representatives from mills and manufacturers who have recently joined the US Cotton Trust Protocol attended the workshop to learn how to effectively utilise the TextileGenesis platform, which serves as the digital traceability tool for the protocol.
Ali Arsalan, Country Representative at COTTON USA™, expressed his enthusiasm, stating, “I am delighted to host the inaugural US Cotton Trust Protocol and Textile Genesis™ workshop. We had around 70 supply chain participants who are new USCTP members. Feedback from these participants indicates that major brands such as LEVIS, NEXT, KIABI, TESCO, and TARGET are consistently expanding their market share of US cotton-rich products sourced from Bangladesh. We are excited to support the mills through this workshop to facilitate their transition to this new platform. We look forward to organizing more workshops in the future.”
A key focus of Ali Arsalan’s remarks was the importance of integrating high-quality, sustainable US cotton into Bangladesh’s textile industry. He reaffirmed the commitment to enhancing partnerships with spinning factories.
The vision behind TextileGenesis™ is twofold: to establish radical transparency from fibre to retail and to ensure the authenticity and provenance of sustainable textiles compared to generic alternatives. This platform was specifically designed for premium and sustainable textiles, including wood-based fibres, sustainable cotton, recycled polyester, specialty filaments, silk, wool, and cashmere. Kiron highlighted the significance of sustainable practices within business operations and provided an overview of the ordering process.
The workshop concluded with a dynamic Q&A session, allowing participants to engage with experts and exchange collaborative ideas. A networking opportunity followed, enabling attendees to explore potential partnerships and share insights on advancing sustainability within the textile industry.
