Cherokee Global Brands, a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands, has announced to hold its inaugural Cherokee Global Brands Vision Summit at the company’s European brand headquarters in Amsterdam. The three-day summit will be held from April 19.
In the wake of the company’s recent acquisition of Hi-Tec Sports International Holdings BV, Cherokee Global Brands will share its multi-brand strategic vision during the summit.
The event venue has been retrofitted to provide an immersive, multi-brand showcase for the company’s growing portfolio to include its newly-acquired Hi-Tec, Magnum, Interceptor and 50 Peaks brands in addition to Cherokee, Tony Hawk, Everyday California and its Flip Flop Shops retail concept.
At the summit, Cherokee Global Brands will share a preview of the company’s future brand vision with its global retail, licensing and distribution partners to include multi-category brand expansion and integration with the latest in-store and digital innovations.
Also Read – Cherokee Global Brands intends to acquire Hi-Tec Sports
“This year’s theme, ‘think outside,’ speaks to our forward-looking opportunities on multiple fronts. The summit will provide an invaluable window of opportunity for our global partners to network, learn and experience first-hand the growing strength of our capabilities platform and robust brand portfolio,” commented Henry Stupp, Chief Executive Officer of Cherokee Global Brands, adding, “Our global perspective has always been one of our greatest strengths and we couldn’t be more excited about sharing our vision in this creative venue with our valued partners. The summit embodies our collaborative and future-focused spirit.”
