US-based denim retailer Levi Strauss has unveiled the technology behind product design and development by launching the online Eureka Innovation Lab 360° Experience, an interactive behind-the-scenes view of the brand’s denim atelier of the future.
Customers will now have a chance to take a virtual tour throughout the innovation facility to reveal insights into the innovation, know-how and craftsmanship that go into the development of a pair of jeans, and explore industrial-sized washing machines, a laser machine to inflatable legs and latest product launches including the new 501® Skinny.
Established in 2013, the lab is dedicated to design, research and creative development, and creating advanced prototypes such as the Levi’s® Commuter™ Trucker jacket designed with Google ATAP’s Project Jacquard technology.
Also Read – Levi Strauss releases guidebook to improve garment factory workers’ health
“I think we realized when we built Eureka a few years ago, we had an opportunity to define the future,” said Bart Sights, VP – Technical Innovation, Levi Strauss.
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