The Indian menswear market is on an upward trajectory, with consumer spending set to accelerate in 2025. As value-for-money remains a top priority for shoppers, brands and retailers are focusing on garments that strike a balance between premium aesthetics, versatility and durability. There is a clear shift towards investing in fewer, high-quality pieces that offer longevity rather than indulging in fast fashion.
“The consumption in men’s fashion categories in the Indian market is being driven by several key factors. There is an increased affinity for premium casualwear, as the shift towards relaxed dressing in workspaces has expanded the demand for sophisticated yet comfortable clothing. Additionally, men are becoming more aware of personal styling and are increasingly investing in well-fitted, statement-making attire. The influence of digital media and e-commerce has further accelerated this shift, with online platforms and social media playing a crucial role in the rapid adoption of global fashion trends,” Pulkit Verma, Chief Business Officer, The House of Rare told Apparel Resources in an exclusive interview.
There is also a significant rise in omnichannel shopping behaviour. While digital platforms like Myntra, Ajio and Amazon Fashion are driving accessibility, physical retail remains strong. Gen Z shoppers, in particular, prefer an immersive in-store experience, making it imperative for brands to enhance their bricks-and-mortar presence to appeal to this consumer cohort.
In terms of numbers, the revenue in India’s men’s apparel market is expected to reach US $ 32.32 billion in 2025, with an annual growth rate of 3.35 per cent (CAGR 2025-29) and a volume increase of 4.5 per cent in 2026.
Consumer Purchasing Habits: Function Meets Fashion
Sustainability and conscious consumerism are reshaping purchasing decisions within the fashion and retail landscape. An increasing number of consumers are prioritising ethically sourced, sustainable materials while seeking hybrid fashion that integrates performance-driven textiles.
Pulkit reaffirms the same, “There is also a growing demand for performance-driven apparel, as men seek hybrid fashion that incorporates stretchable, lightweight and climate-adaptive fabrics. Additionally, versatility and modular dressing are gaining traction, with consumers looking for mix-and-match pieces that enable them to create multiple outfits while making minimal additions to their wardrobes.”
This practical approach has resulted in a demand for elevated staples that offer seasonless appeal. Classic menswear silhouettes are being reinterpreted with a modern twist, emphasising neutral palettes with a sophisticated edge.
Knitwear is taking precedence over traditional jersey, with an emphasis on relaxed silhouettes and unique blends. Expect to see V-neck polo shirts, structured sweaters and light, easy-to-layer knits becoming wardrobe essentials. Elevated staples in textures such as cashmere blends, slub cotton and jacquard weaves are driving demand.
Jackets and coats take centre stage this season, with luxe textures redefining outerwear. Soft suede jackets are emerging as a staple investment piece, offering a blend of timeless appeal and practicality. Leather-look pieces, including faux-leather jackets and structured outerwear, are gaining popularity. Preppy classics like rugby shirts and cable-knit sweaters add a nostalgic yet modern touch to the mix.
“We see a lot of Club categories picking up such as Jackets. Look for Velvet Jackets and Printed Leather or Suedes. We will see a rise in Sweaters – look for unique blends in relaxed silhouettes. We are also seeing traction of performance infused into Sweats/Jackets and Trousers,” Pulkit highlighted.
Hybrid fashion is also headed to the forefront, with performance-infused sweatshirts, jackets and trousers gaining traction. Fabric innovation is key here, incorporating stretchable, breathable and climate-adaptive materials that cater to modern lifestyles. This fusion of comfort and sophistication is allowing men to transition seamlessly from work to leisure.
Men are gravitating towards pieces that offer versatility. Matching tracksuits, statement sweaters and adaptable separates ensure cross-functional styling. Elevated casualwear, including durable trousers and refined knitwear, create a flexible wardrobe that doesn’t compromise on style or practicality.
In terms of fabrics, premium heavyweight jerseys in unique textures, jacquards and natural woven fibres like cotton, slub linen and wool blends are making an impact. The emphasis is on high-quality materials that offer durability while maintaining a refined aesthetic. Higherquality garments that not only look good but offer more durability and longevity are another feature of this more value conscious menswear market.
The colour direction for Fall/Winter 2025 is rooted in classic, easy-to-wear hues. Neutral shades like navy, black and grey remain timeless, while warm browns, amber tones, cool blues and steel greys introduce a contemporary touch while ensuring seamless cross-seasonal styling, enhancing the longevity of each garment.
In terms of retail, menswear brands and designers are focusing on providing a seamless omnichannel experience to their consumers. While e-commerce continues to grow, physical retail is witnessing a resurgence, particularly among Gen Z consumers. Leading brands are enhancing their in-store experiences, creating immersive shopping environments that attract young male shoppers.
For retailers, investing in premium yet accessible products with timeless appeal is a winning strategy. Quality, seasonless versatility and hybrid dressing remain key considerations when planning for Fall/ Winter 2025 collections.
Final Takeaway
As men become more discerning in their fashion choices, brands must strike the right balance between innovation and practicality. Elevated knitwear, structured outerwear, performance-driven textiles and modular dressing will define the season. The focus is on timeless, high-quality pieces that cater to evolving consumer preferences while ensuring a seamless transition from one occasion to the next.
For buyers and industry stakeholders, Fall/Winter 2025 presents an opportunity to curate collections that merge fashion with functionality, driving both style and substance in the evolving menswear market.
Menswear Market Outlook by Pulkit Verma, Chief Business Officer, The House of Rare
Established in 2015 by Mr. and Mrs. Poddar, The House of Rare has positioned itself as a pioneering force within India’s fashion landscape. Built on a vision to celebrate individuality and redefine sartorial norms, the company has successfully expanded its portfolio to cater to diverse consumer segments. With Rareism dedicated to womenswear, Rare Rabbit focusing on menswear and the soon-tolaunch Rare Ones for children, the brand is set to offer a holistic fashion experience for the modern Indian family.
While the brand honours tradition, it seamlessly integrates innovation and contemporary design into its collections.
As the industry prepares for the Fall/ Winter 2025 season, Pulkit Verma, Chief Business Officer of The House of Rare, shares exclusive key insights with Apparel Resources into the evolving menswear landscape. From material innovations to silhouette forecasts, he provides a strategic outlook on what brands and buyers should prioritise in the coming season.
AR: What are some of the bestselling products in the current season and what are the factors that contributed to their success?
PV: Rare Rabbit’s Travel collection is a bestseller this season, offering shirts, trousers and shorts designed for allday comfort and versatility. Featuring reinforced seams, 4-way stretch and breathable, crease-free, anti-perspiration fabric, these pieces ensure effortless wear and easy packing. Blending smart and casual aesthetics, the collection is tailored for modern professionals and travellers seeking style, functionality and ease.
| Anticipated high demand for Fall/Winter 2025
Styles: • Relaxed yet structured fits in tailoring • Smart layering pieces such as hybrid overshirts and vests Colour Palettes: • Deep neutrals (charcoal, espresso brown, forest green) • Muted jewel tones (rust, maroon, navy, olive) • Monochromatic and tonal layering Design Elements: • Embossed textures and micro-patterns in tailoring • Utility-inspired pockets and detailing in outerwear • Subtle embroidery and fabric manipulation for depth |
AR: What strategies does Rare Rabbit employ to make menswear fashion more affordable for a broader audience at an accessible price point without compromising on quality?
PV: At Rare Rabbit, we ensure accessibility without compromising on quality through:
- Vertical Integration – By managing the entire supply chain, from design conceptualisation to manufacturing, we maintain control over quality while optimising costs.
- Smart Sourcing and Fabric
Innovation – We collaborate with mills that specialise in advanced textile treatments such as wrinkle resistance and moisture-wicking properties, ensuring durability and functionality.
- Efficient Inventory Management
We operate with a data-driven approach to minimise overproduction and streamline inventory flow, keeping costs in check while maintaining product freshness.
| MUST-HAVE MATERIALS FOR FALL/WINTER 2025
• Materials that infuse performance is one key element • Also recommend Suedes/ Leather for Luxury feel • Recommend a Chenille Yarn Sweater |
AR: What, according to you, is driving consumption in men’s fashion categories in the Indian market?
PV: The consumption in men’s fashion categories in the Indian market is being driven by several key factors. There is an increased affinity for premium casualwear, as the shift towards relaxed dressing in workspaces has expanded the demand for sophisticated yet comfortable clothing. Additionally, men are becoming more aware of personal styling and are increasingly investing in well-fitted, statement-making attire. The influence of digital media and e-commerce has further accelerated this shift, with online platforms and social media playing a crucial role in the rapid adoption of global fashion trends.
AR: What are the emerging consumer preferences or trends that you think will impact purchasing decisions for menswear in Fall/ Winter 2025?
PV: Sustainability and conscious consumerism are becoming key drivers, with more consumers prioritising ethically sourced and sustainable materials. There is also a growing demand for performance-driven apparel as men seek hybrid fashion that incorporates stretchable, lightweight and climate-adaptive fabrics. Additionally, versatility and modular dressing are gaining traction, with consumers looking for mix-and-match pieces that enable them to create multiple outfits while making minimal additions to their wardrobes.
AR: What are the emerging product categories or silhouettes in the menswear segment that you anticipate gaining traction in the upcoming Fall/Winter 2025 season?
PV: We see a lot of Club categories picking up- Jackets. Look for Velvet Jackets and Printed Leather/Suedes. We will see a rise in Sweaters- look for unique blends in relaxed silhouettes. We are also seeing traction of performance infused into Sweats/ Jackets and trousers.
AR: What are the optimal price points for menswear pieces that Rare Rabbit is operating in the Fall/Winter 2025 season? Are there specific price points that you believe will perform well in the upcoming season? Why?
PV: As a premium brand offering premium products, price points vary as per the categories. Shirts are priced between Rs. 4499 to Rs. 5999, jackets are priced at around Rs. 12,000 and sweats are priced onwards of Rs. 5999.
AR: What do you consider as must-have products or wardrobe essentials to be included in one’s assortment for F/W ’25?
PV: Printed Velvet Jackets, Embroidered Shirts with Black Jacquard Trousers will be high performers.
AR: What do you have to say about the consumer’s shift in perception from quantity to quality?
PV: We have witnessed a notable transition in consumer behaviour, with a growing emphasis on durability, timeless design and material excellence. Buyers are moving away from fast fashion and investing in pieces that offer longevity, versatility and better craftsmanship. This shift is shaping our approach at Rare Rabbit, reinforcing the importance of high-value product development over mass-market trends.
| Rare Rabbit: A Contemporary Menswear Portfolio
Rare Rabbit’s menswear collection seamlessly blends timeless aesthetics with modern functionality, offering an extensive range of wardrobe essentials that cater to the evolving needs of today’s consumer. |
