Under Armour Inc., athleticwear maker is expecting more than double revenues and build more than 800 stores outside North America by 2018 as it takes on bigger rival Nike Inc. in the highly competitive athletic gear market. International sales are expected to account for 18 per cent of total sales by 2018 which will be twice of 9 per cent of 2014. Under Armor has been quick to cash in on the new trend of ‘athleisure,’ a mash-up of athletic and casual clothing seen even in formal settings like offices. At a biennial investor meeting at its Baltimore, Maryland, headquarters, Richard Plank, Chief Executive of the company said that he is expecting US $ 7.5 billion in net revenue by 2018. In 2014, it was US $ 3.08 billion. Sale of the company is to grow as it expands into new markets such as Indonesia, Brunei and Vietnam, and innovates in its footwear business.
