Expecting good growth from the markets of North America, Eastern European countries, the Commonwealth of Independent States (CIS) and Germany, Lectra has appointed separate marketing heads to monitor these regions. While the company has appointed Tania Garcia as Vice President, Marketing for North America, Peer Wiesner is the new Marketing Director for Germany, Eastern Europe, and CIS countries.
With comprehensive range of solutions that suits customers’ requirements, Lectra, the world leader in integrated technology solutions for industries using soft materials, has developed the most advanced specialized software and cutting systems and provides associated services to a broad array of markets, especially fashion – apparel, accessories and footwear.
The tremendous increase in manufacturing in Latin America and the US, has led to high demand for Lectra’s Vector® cutters, as well as for its consulting services that have helped customers improve their efficiency. “With Tania’s appointment, we are strengthening our team in North America as a response to the needs of customers in the automotive, fashion and furniture sectors, who demand more effective solutions based on their business operations, goals and competitive landscape,” said Daniel Harari, Lectra CEO.
In the meanwhile, Peer Wiesner has been entrusted with the responsibility of driving awareness of Lectra’s full range of solutions in the fashion, furniture and automotive sectors in Germany, Eastern Europe, and CIS countries.
