In these tough times, many of the small- and medium-level companies are doing good business, Rupayan of Jaipur is one of them. About 20 years old, this company is a very progressive organization and is making efforts at various levels to stay competitive, like training and diversification. The company, mainly into home furnishing, did expansion one year ago into garmenting. Of late, the company has started an in-house training centre where the first batch of 50 trainees has almost completed their training and the next batch of 50 workers will start their training very soon.
Rupayan is doing good business with Takisada, Japan and the technical expert of the company Skata is giving special training to workers as per specific needs of the company. Smike Gupta, CEO of the company told Apparel Online, “We are hiring totally fresh and minimum Xth pass boys and girls, and training them on special operations. They shall recruit them directly after training, so we are giving them full wages from day one. Skata has very good knowledge and experience of manufacturing in Japan and China so training is giving good results.”
The company is also restarting its jewellery division, which was closed four years ago. Three designers from France, Australia and Japan are working on silver and gold mix jewellery. In January the company will launch its first jewellery collection. “We displayed some of our old designs at the handicraft fair in Noida and got a very enthusiastic response, which encouraged us to restart the division,” revels Smike. In the meanwhile, the company, which is working both with US and European buyers has added some new buyers from Poland and Germany and is expecting one hundred per cent growth this year with the new initiatives.
