Arvind Internet Limited (AIL), the online arm of the Arvind Ltd. led by Kulin Lalbhai, ED, Arvind is ready to revolutionise fashion and retail across India this year with its online custom clothing brand – Creyate. Creyate aims to provide an unprecedented experience with the help of an intuitive user-interface where customers can personalize almost everything about their garment-fabrics, styles, components, accents, monograms etc. The goal is to help men and women dress according to their shape in custom-made garments that flatter and fit to perfection.
Kulin says, “In an attempt to break away from norms, labels and quick-fixes, Creyate strives to bring to you a fashion identity that is uniquely you, created by you. You can create garments on a 3D visualisation engine, which would then be made for you – it’s like having a very own factory at your fingertips. With more than 100,000 unique products to create, this is the next generation of fashion retail. Arvind sees e-Commerce as a key growth driver for the group and we aim to be a Rs. 1000 crore plus business in 3 years.”
