Accelerating adoption of circularity to reduce waste in apparel industry, US-based fashion company, PVH Corporation, has inked partnership with the Global Fashion Agenda, a non-profit initiative founded in 2016, Fashion for Good, a global platform for sustainable innovation, and the Ellen MacArthur Foundation’s Make Fashion Circular Initiative.
The partnership is aimed at increasing its contribution in establishment of a more sustainable fashion industry, based on the principles of the circular economy. PVH owns an array of iconic brands including Calvin Klein, Tommy Hilfiger, Van Heusen, Speedo, Warner’s, and IZOD. As a part of these new partnerships, PVH will set circularity spanning across all of its businesses.
“We have decided to team up with them as they are all focused on innovations, collaborations, and system change, which is the foundation of our corporate responsibility strategy at PVH,” Melanie Steiner, Chief Risk Officer, PVH Corp.
PVH recognises its role in moving the apparel industry in a positive direction and sees opportunities to reduce waste and pollution through collaboration and partnerships.
The move is a part of the group’s wider corporate responsibility strategy, seeking to contribute toward the establishment of a more sustainable fashion industry based on the principles of the circular economy.
Fashion for Good has also corporate partnership with Adidas, C&A Foundation, Galeries Lafayette, Kering, Target, and Zalando.
The American clothing company has been a recipient of the Sustainability Award at the 21st edition of Accessories Council Excellence (ACE) Awards.
