In its sustainability report released on Tuesday, sports giant Puma stated that it has made significant strides in its focus areas of human rights, climate change, and circularity, and that it has met its 2024 goal of producing 90 per cent of its goods from certified or recycled materials.
Puma has significantly expanded the usage of certified and recycled materials, which release fewer greenhouse emissions, since first establishing the aim of 9 out of 10 goods in 2021. In 2024, Puma’s products had roughly 75 per cent recycled polyester fabric and 13 per cent recycled cotton.
Puma has taken the lead in the industry with its textile-to-textile recycling initiative RE:FIBRE, which uses industrial and post-consumer waste as the primary source of raw materials, even though recycled polyester is often made from plastic bottles. In 2024, RE:FIBRE was already used to make 13.9 per cent of the polyester used in Puma apparel.
Regarding Climate, Puma persisted in collaborating with its primary suppliers to lower supply chain greenhouse gas emissions. Consequently, between 2017 and 2024, emissions of goods and services that were purchased fell by 17 per cent. Through the purchase of Renewable Energy Certificates, the installation of two large-scale solar PV plants at its headquarters and a major distribution centre in Germany, the expansion of its global fleet of electric vehicles, and the powering of all offices, stores, and warehouses with renewable electricity, Puma reduced emissions from its own operations by 86 per cent in 2024 compared to 2017.
In order to reach what scientists think is required to keep global temperature increases to 1.5 degrees above pre-industrial levels, Puma wants to reduce greenhouse gas emissions from its own operations by 90 per cent and supplier chain emissions by 33 per cent by 2030 compared to 2017.
In order to meet its Human Rights goals, Puma arranged for additional trainings for its supply chain employees on crucial topics including sexual harassment. Since 2021, more than 290,000 Puma workers and industrial workers have attended sexual harassment training. With overtime and bonuses included, the average payout at Puma’s primary suppliers across the globe in 2024 was 66 per cent higher than the minimum wage, a 3 percentage point rise from the year before.
