Hirdaramani Group – one of the leading apparel manufacturers in Sri Lanka has collaborated with US outdoor clothing retailer Patagonia for the conservation of subsisting rainforests of Sri Lanka. It is the second time that companies have come together for a shared cause of sustainable fashion and protecting the beauty of the country.
Under ‘Hiniduma Bio-Link Project’, first of its kind in the Asian region, more than 4,000 saplings will be planted in the southwest region of Sri Lanka. The project was initiated to connect two geographically separated patches of rainforest ecosystems. The idea is also to enhance the living conditions of the communities living closer to the dense natural forests that are in danger.
“Since the fashion industry is the largest polluter in the world, hence it becomes really important for the brands, retailers, manufacturers, and all the people involved in supply chains to take a step forward to make the future sustainable,” says Nikhil Hirdaramani, Director, Hirdaramani Group.
The drive will happen under the co-management of the Conservation Carbon Company and Rainforest Rescue International where most of the technical work will be taken up by the Carbon Consulting Company (CCC) and the University of Sabaragamuwa. Sanith de Silva Wijeyeratne, CEO at the Carbon Consulting Company welcomes the move taken upon by Hirdaramani and Patagonia.
In the past, the Sri Lankan apparel manufacturer also embraced greener technologies and processes, set up world’s first customised green factory, and Asia’s first carbon neutral apparel factory.
