Fortude has formed a strategic alliance with Ettos, a top supply chain traceability platform, to help fashion businesses enhance transparency in their processes and enable customers to gain insights into the production journey of their products.
This partnership will help fashion businesses improve transparency and streamline their supply chains by combining traceability, compliance, and Digital Product Passports (DPPs) into a single solution.
The Ettos platform makes it easier to trace raw materials and validate sustainability claims. It provides both a B2C online app that sends DPPs to customers using QR codes and a B2B web platform for managing traceability and compliance.
With this collaboration, Fortude and Ettos will work together to increase their capacities in the fashion industry, assisting customers from the procurement of raw materials to the delivery of finished goods.
Adriana Batty, Co-founder of Ettos, expressed enthusiasm about the partnership with Fortude, highlighting how their expertise in digital solutions and strong presence in the fashion industry align with Ettos’ vision of building a transparent global supply chain. She emphasized that the collaboration will provide brands and consumers with reliable sustainability insights.
