by Apparel Resources News-Desk
12-January-2019 | 2 mins read
ASOS and PVH Corp are the two latest apparel companies to become strategic partners of the Global Fashion Agenda so as to provide expert opinion to shape the sustainability goals. Earlier brands like H&M and Nike joined the organization as strategic partners in order to improve the sustainability in the fashion industry.
“With the addition of ASOS and PVH, our Strategic Partner group has truly come full circle. We are excited to have industry-leading representatives from distinct segments of the fashion industry.” – Eva Kruse, CEO and President, Global Fashion Agenda
Kruse further mentioned that PVH was one of the largest apparel firms in the world and from decades it has been setting trends by influencing the consumer behaviour as well as embedding sustainability into its business practices.
PVH’s brands include Tommy Hilfiger and Calvin Klein. It is worth noting that in 1991, it was among the first companies to adopt a code of conduct on human rights and the environment. The retailer has adopted clean-water and renewable energy goals and also aims to reduce the negative effects of chemicals and carbon emissions.
On the other hand ASOS, being one of the most visited clothing sites in the world with around 18.4 million active customers, has made several commitments towards sustainability by banning the use of mohair, silk , cashmere and feathers in its garments. Moreover the brand has partnered with the London College of Fashion’s Centre for Sustainable Fashion on a circular design course for its entire design staff.
“We are delighted to be part of the Global Fashion Agenda as strategic partner group. Partnership is critical to achieve true transformation at scale. PVH is eager as well as open to working with others who share our aim of driving fashion for good.” – Emanuel Chirico, Chairman and CEO, PVH Corp
Besides this, Asos was also among the companies to be affiliated with ZDHC Zero programme as a contributor.