Leading lifestyle brand Fabindia has established a strategic partnership under the PM Vishwakarma Scheme of the Central Government with the Ministry of Micro, Small, and Medium Enterprises (MoMSME).
Through product promotion and market expansion, this effort seeks to promote India’s traditional craftsmen, such as weavers and other skilled craftsmen.
The goal of Fabindia and MoMSME’s partnership is to support the marketing development efforts of artisans registered under the PM Vishwakarma scheme, giving them the opportunity to exhibit their skills to a larger audience and improve their standard of living.
“The initiative is committed to preserving and promoting Indian craftsmanship and artisans by providing them with the tools, training, and platform they need to thrive in the modern marketplace,” MoMSME and Fabindia Ltd. stated in a statement about their collaboration. “We are confident that this partnership will empower craftspeople while also guaranteeing that their creations get the credit and exposure they merit in the marketplace,” they added.
