Can you “Challenge the eco Label”?

Challenge the Label is ISEAL Alliance’s new online tool based on extensive research and stakeholder consultation to help assess the credibility of a sustainability claim of eco-labels. The tool helps users fathom what goes on behind a label and that any sustainability claim must hold its integrity in the face of ‘Five Universal Truths to Sustainability Claims’. Applicable to any claim or label (B2B or B2C), Challenge the Label’s website elaborates that the claims must be clear, accurate and relevant, and backed up by systems that are transparent and robust. Visitors to the website are asked several questions, which lead to specific explanations and examples to determine whether the claim meets these five truths.