US-based luxury home furnishings retailer Restoration Hardware is introducing a new store concept called RH Modern this fall. RH Modern will launch with its own website, 300-page “sourcebook” and what the company called a “significant retail presence,” including a freestanding store on Beverly Boulevard in Los Angeles.
Gary Friedman, RH chairman and CEO said that RH Modern represents a fresh and compelling aesthetic that we believe will define a new way to live and redefine how to shop for modern furnishings. RH introduced the concept on the same day that it posted first-quarter earnings and sales that topped analysts’ estimates and also boosted its annual guidance. It operates galleries and outlets throughout the US and Canada, while its Source Books and websites serve as virtual extensions and compelling tours of the brand.
