Ziama Fashion, a Ludhiana– based girl’s wear brand in the domestic market is all geared to manufacture and export to European countries. Pankaj Chopra, Director of the company in conversation with Apparel Online informed of the recent development. “With our brand we are covering more than 18 states in the country and also exporting into Dubai and Gulf countries. But till now export was a very little portion of our business and more like a trial to test waters. However, now that we have established ourselves very well, Europe is our next target,” says Chopra.
To be ‘trend’ correct for the European market, some changes have been made in the basic collections as per European taste. “Very soon we will be opening our own office/warehouse in London to cater to the European market. Our target is to manufacture for both the domestic and export market equally,” informs Chopra. Ziama Fashion is not immediately planning any capacity expansions, but is planning to fully utilize its production capacities to meet increased product demand. The company is manufacturing tops, lowers, nightwears and jackets for young girls and looks to continue with the same product strength.
