Owing its popularity to the growing demand of sustainability in fashion and a general shift towards the east, the natural dye colour of indigo is inspiring a lot of designers and retailers alike. With the potential of being modified into a variety of shades, ranging from bright blues to deeper or faded shades of blue-grey, this colour is a versatile choice for many, finding its use to not only dye denim, but also to colour many varieties of cotton.
Making an appearance in almost every lifestyle product, garment styles that complement this colour include jersey cardigans, twill jackets and trousers, cotton shirts and even accessories like shoes and bags, along with regular denim merchandise.







