New Delhi (India)-based home furnishing supplier, Woodson Impex – which is completely into exports from past three decades – is now planning to venture into the domestic market with a new retail store in the national capital of the country.
Arif Kamal, Owner, Woodon Impex told Apparel Resources, “We are aiming to open a showroom in our factory premises only to step into the home market. Our fabric is not a regular one which can be bought by everyone from everywhere. Very less players are in the market with this kind of range. My store will provide multiple choices which is not there as of now. This outlet will give me more control on the prices, as I can sell my final outcomes in lesser margins too.”
The estimated investment will be around Rs. 20 lakh on the interior front. The company is in borad with some of the leading online home furnishing retailers.
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Also, Woodson Impex – a company which is a manufacturer of 1,000 years old crewel embroidery and caters its 24 clients with niche products – is now looking for market expansion in South America. “We are already doing some parts of South America but trying to grab more in the state,” Arif added.
