Fashion brand Tommy Hilfiger has rolled out its first-ever mobile app specifically designed for the European market, allowing users to shop directly from the brand’s Instagram feed. The app is developed in four languages by the mobile app and web developer PredictSpring, which targets the consumers in 17 European countries.
The features of the app include in-store item scanning, enabling app users to scan tags in-store to check product availability and order items directly through the app, and loyalty card integration so members of the Hilfiger Club can log in to their loyalty accounts via the app.
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Consumers can also receive push and geo-fence notifications, allowing them to access wish lists, purchase history and a store locator feature within the app.
Avery Baker, Tommy Hilfiger Chief Brand Officer, commented, “Our mission was to democratize the runway and make every look immediately available to all consumers around the world,” adding, “Our social channels amplify the dynamic, engaging story around our runway shows, and we wanted to take this to the next level with the integration of shopping functionality via a dedicated mobile app.”
According to the brand, the PredictSpring approach will create a seamless consumer experience that would reflect how the current generations of digital natives are using social media and interacting with their favourite brands today.
