Leading sporting goods retailer, Decathlon, having over 1,700+ points of sale worldwide is focusing on ‘Made in India’. The company unveiled its ambitious vision for 2026 as it aims to achieve a share of Made in India components sold in India to 85 per cent.
Currently, Decathlon produces 80 per cent of the textiles, leading to overall production of 65 per cent of its total product portfolio in India.
Currently in India, Decathlon claims to provide employment indirectly to more than 70,000 workers in factories through its manufacturing partners spread. The company envisions providing more than 2,00,000 workers with the help of increasing local quantities in the next 3 years for India and export around the world.
India is currently the 4th largest sourcing country for Decathlon globally and manufactures over 100 million quantities across different segments in India in the past year. Currently, 65 per cent of Decathlon’s portfolio sold in India are Made in India, and Fleece Jackets.
In addition to producing ‘Made in India’ products, the company places a high priority on using sustainable practices in its manufacturing, aiming to lower carbon footprints. Around 55 per cent of Decathlon India’s manufacturing suppliers are Green Energy enabled and have a vision towards achieving 100 per cent Green Energy by 2026.
Deepak Dsouza, Production Director, Decathlon Sports India said, “Our endeavours are rooted in the belief that local manufacturing blended with innovation and sustainability can create a positive impact not only within India, but also on a global scale. Producing closer to where we sell enables us to lower prices and reduce our carbon footprint. Over the course of 12 months, 100 million products sold in India were produced on Indian soil.”
He further added that in addition to that, “It allowed us to provide employment to 70,000 people through our suppliers across different states in the country. We are also happy to see the diversity of product ranges, capabilities, and technology invested in India to support the manufacturing of these products (plastic, metals, nutrition, metals, seamless, textiles, bikes, shoes, backpacks, table tennis tables, wood products, etc.).”
