Spanish fast fashion retailer Zara is expanding retail operations in China with a new store in Beijing.
This move comes after many retailers have shifted focus to the booming retail sector in China post lockdowns.
Touted as the biggest store in Asia, the new location is located on the busy Wangfujing Street, one of the most famous shopping streets in Beijing, and sprawls across 3,500 square metres.
It encompasses four floors out of which one floor is dedicated solely to online orders, bringing both physical and online sales channels under one roof.
This store also demarcates Zara’s efforts to give its patrons a ‘sustainable shopping experience’, according to the brand’s Weibo account, by integrating new technologies that reduce energy consumption by 20 per cent and water usage by half.
Inditex, the parent company of Zara, had announced in June the closure of 1,200 stores worldwide, especially in Europe and Asia after registering its first ever quarterly loss for the February-April quarter.
Last year, Zara had closed two stores in Beijing, making the launch of Asia’s biggest store in the city a big comeback.
Currently, Zara has 191 brand stores and 52 Zara home outlets in China, while Inditex is operating 581 stores in the country.