US-based globally well-known lingerie brand Victoria’s Secret will be launching its first offline store in Mumbai next month and also plans to open 10 stores in 3-5 years with its local franchise retailer Major Brands.
As per Tushar Ved, President, Major Brands (India), the store will be spread across an area of 5,000 square feet and will host three brand categories – Victoria’s Secret (flagship lingerie range), Victoria’s Secret Beauty (perfumes and body care products) and Victoria’s Secret Pink (intimatewear and athleisurewear).
Victoria’s Secret launched its online store in India for beauty products last year;however,the intimatewear range was not launched online as the company wanted to give consumers the first experience in an offline format.
“Once the brand has enough offline retail presence across the country, it will focus on launching the category online, similar to its beauty online store,” said Tushar and further added that the brand expects to cater to a much larger market online in India because it is able to penetrate into Tier-1, Tier-2 and Tier-3 cities.”
