Hillary Super, the new CEO of lingerie company Victoria’s Secret & Co., was previously the CEO of the intimates and accessories brand Savage X Fenty. She has ambitious intentions to take the companies’ brands “to the next level”.
On 9th September, Super will succeed Martin Waters, the current CEO of Victoria’s Secret & Co., who has been leading rival lingerie brand Savage X Fenty since June 2023.
Singer Rihanna introduced Savage X Fenty in 2018, and Super succeeded the celebrity as CEO the previous year.
Super held the position of CEO of the Urban Outfitters Company-owned retailer Anthropologie before joining the lingerie company. She also worked at American Eagle Outfitters and Guess.
In a statement Super said: “I am excited to join VS&Co, the market leader in the domestic intimates category. The strength of these iconic brands, supplemented by an incredible beauty business, provides numerous opportunities for future growth.”
Outgoing CEO Waters said he was proud of his achievements at the company, adding: “We drove international expansion, enhanced our operational efficiency and significantly improved our company culture. I want to thank our incredible associates for all their hard work and wish the team the very best for the future.”
Earlier this year, Victoria’s Secret reported a slide in full-year sales and profits which could not be offset by a more successful fourth quarter.
