Start-Rite, a manufacturer of children’s shoes, has teamed up with SizeWise to introduce a revolutionary digital foot-measuring device that lets parents take their child’s foot measurements anywhere.
SizeWise uses artificial intelligence (AI) to deliver a fast and precise foot measurement from the comfort of a mobile device.
In addition to assisting consumers in choosing their child’s shoe size correctly the first time, the tool will also help Start-Rite fulfil its commitment to sustainability by discouraging customers from buying numerous sizes, which will lower the number of returns.
Jennifer Tyley, Marketing and E-Commerce Director at Start-Rite Shoes, said, “Ensuring children are in the right size shoes is critical to their foot development and health.”
Alan Power, CEO at SizeWise, added, “We’re thrilled to be partnering with such an established brand as Start-Rite Shoes.”
