ThirdLove, the US-based lingerie brand that’s known for making and selling bras and underwear, has, reportedly, expanded into loungewear.
Lounge by ThirdLove officially made its debut on Wednesday and the collection includes the best of woven shirts, button downs, joggers, hats and French terry shorts, amongst others.
Notably, the price ranges from US $ 15 for hats to US $ 65 for joggers.
Expanding outside of their core categories seems to be the newest trend these days. Back in October 2020, we saw Allbirds venturing into clothing from footwear and early this year Thinx too forayed into activewear segment.
Besides, sock brand Bombas too had announced its foray into underwear in January 2021.
Also Read: Underwear brand Thinx expands into activewear
Also Read: Sock brand Bombas announces its foray into underwear
ThirdLove has often come under fire for not offering that different kind of shopping experience despite its beautiful product categories. This expansion into loungewear is, therefore, the much needed step towards that direction.
And it couldn’t have come at a better time than now, when work from home is the new world order.
The San Francisco-based lingerie brand was the first to offer a trademarked half cup sizing and a mobile app allowing women to measure themselves at home.
