American apparel brand Bombas has announced that it is venturing into something new.
With digital business soaring all through the last year, many brands have gained significantly and it’s been no different for Bombas too. Therefore, the brand has decided to further push its growth.
And in this regard the brand that’s known for socks and also T-shirts is now eyeing underwear space and, interestingly as with its other products, Bombas will donate underwear also to the homeless for every pair purchased.
The brand, reportedly, said that it offers men’s and women’s styles in cotton modal, in addition to offering more styles for women in seamless.
It also reported that men’s as well as women’s styles will be available in 3 different silhouettes. Notably, these will be in 4 colours for men and in 14 colours for women.
While women’s sizing ranges from extra small to 2X, men’s sizing runs from small to 3XL.
It is noteworthy that the new underwear collection is made from moisture-wicking fabrics with reduced seaming and no tags. Besides, it features soft leg openings in addition to having waistband elasticity to enhance fitness levels.
E-commerce growth has helped many brands grow lately – prominent ones being Allbirds getting into apparels in October 2020 and Thinx venturing into activewear earlier this week.
Also Read: Allbirds ventures into apparels now!