If there was one year that saw the activewear grow big, then it was 2020 and the trend is expected to continue in 2021 as well.
The American underwear brand Thinx has understood this well and is venturing into activewear.
In a statement released to media, the underwear brand said that it is unveiling leggings, cycling shorts as well as training shorts. Importantly, all the aforementioned products will feature Thinx’s much acclaimed absorbent technology.
Notably, the activewear products retail for between US $ 65 and US $ 95 and are available on the brand’s website as well as select retail partners that also include the likes of Nordstrom.
An elated Maria Molland, CEO, Thinx, has said that after a year that brought tremendous adoption of period underwear, Thinx is capitalising on the same by launching into activewear space.
There couldn’t be a better time to expand into activewear than now, as the new normal has pushed consumers away from workwear to casualwear.
Thinx has yet again ensured that its offerings are unique! Its products focus on not only being functional activewear, but also solving women’s concerns around periods.
Reportedly, it is the first period solution label to offer complete activewear collection. Founded in 2013, Thinx is known for making feminine hygiene products.