Tony Lucia has been appointed by United Legwear & Apparel Co., LLC (ULAC), a global designer, manufacturer, and distributor of clothing, legwear, bodywear, and accessories with headquarters in New York, as President of ULAC Europe BV, which includes ULAC UK Ltd, the company’s fully owned European and UK subsidiaries with headquarters in the Netherlands and London.
After serving as CEO and President (NCSA) of well-known international fashion brands like Hugo Boss, Escada, and G-Star Raw, Lucia offers decades of leadership expertise to the garment sector. Earlier in his career he held important executive sales positions at Andrew Fezza, Donna Karan, and Giorgio Armani/GFT.
Lucia will lead the growth of the Hurley, Skechers, Ted Baker (e-commerce), and Scotch & Soda brands in his new position. He intends to improve go-to-market tactics, boost omnichannel sales growth, and fortify retailer connections by working directly with ULAC’s sales teams in the US, UK, and Europe.
Commenting on his new role, Lucia expressed his honor in joining ULAC and his excitement to lead the European and UK businesses during this pivotal time. He finds the opportunity to expand these iconic brands and build on ULAC’s solid foundation truly inspiring.
